Meta launches Twitter competitor Threads as Zuckerberg and Musk rivalry intensifies

Publish date: 2024-08-13

Mike Isaac:

No, you're exactly right.

I think just as much egos involved as there is business strategy, but I do think that we're in a really interesting and difficult time in social media. And there was an assumption for a long time that Facebook kind of owned at all, but it feels more up for grabs in a lot of ways. That probably wasn't true a few years ago.

So, you see Twitter sort of on the ropes, Meta creating new apps, different start-ups, like Bluesky, Mastodon, Spill. There's a bunch of different companies that feel like there's an opportunity here. And at the helm of almost all of these, you have either the billionaires of the world controlling them or would-be entrants from little start-ups that feel like they can break in from, like, BeReal, which is another one.

So everything feels very up for grabs and up in the air in a way that that's pretty exciting and hasn't been like this in a while.

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